# Guroo Academy > Guroo Academy is a purpose-built Training Business Management System (TBMS) for professional training providers, RTOs, business schools, and associations. It combines learning delivery, B2B sales, payments, operations, and client management in a single integrated platform. Built and operated by Guroo Learning Pty Ltd (ABN 74 613 775 616), Sydney, Australia. Guroo Academy is not a general-purpose LMS. It is built specifically for organisations that run professional development programs as a business — including short course providers, executive education divisions, consulting firms, and member associations. The platform replaces disconnected tools (spreadsheets, generic LMS, separate payment systems) with one system purpose-built for how training businesses operate. ## Product - [Features](https://guroo.academy/features): Full feature overview across all five product suites — learning and assessment, sales and marketing, payments and finance, delivery and operations, and support and engagement. - [Integrations](https://guroo.academy/integrations): Native integrations with Stripe, Xero, Google Ads, Adobe Analytics, Zoom, SCORM, Credly, and membership databases. - [Pricing](https://guroo.academy/pricing): Four plans — Start ($2,100/yr AUD), Engage ($3,150/yr AUD), Grow ($3,200/yr AUD), and Amplify ($5,300/yr AUD). Active user-based pricing with all business management features included. - [Watch a Demo](https://guroo.academy/watch-demo): Product demo videos covering platform overview, sales and marketing, delivery and operations, learner experience, and authoring. - [Book a Demo](https://guroo.academy/demo): Book a personalised 30-minute demo with the Guroo Academy team. ## Solutions by Training Type - [Professional Skills Training](https://guroo.academy/academy-solutions/professional-skills-training): Tools for capability programs, cohort tracking, and client partnerships. - [Leadership Development](https://guroo.academy/academy-solutions/leadership-development): Platform for leadership programs with diagnostics, work-integrated activities, and ROI reporting. - [Sales Training](https://guroo.academy/academy-solutions/sales-training): Tools for turning workshops into ongoing client partnerships with diagnostics and revenue reporting. - [Project Management Training](https://guroo.academy/academy-solutions/project-management-training): Work-integrated tools, diagnostics, and revenue reporting for PM training providers. - [Digital Skills Training](https://guroo.academy/academy-solutions/digital-skills-training): Tools to build programs that accelerate technology adoption and measure capability growth. ## Built For (by Role and Business Type) - [Training Business Founders](https://guroo.academy/built-for/training-business-founders): Mission control for founders replacing spreadsheets and manual coordination. - [Executive Education](https://guroo.academy/built-for/executive-education): For business schools running open enrolment and custom corporate programs. - [Short Course Businesses](https://guroo.academy/built-for/short-courses): Operational platform for open enrolment and corporate program management. - [Consulting Firms](https://guroo.academy/built-for/consulting-firms): Operational backbone for high-touch custom learning programs at enterprise scale. - [Associations & Member Bodies](https://guroo.academy/built-for/associations): Member education delivery, CPD tracking, and non-dues revenue management. - [Sales Teams](https://guroo.academy/built-for/sales-teams): B2B pipeline, proposal workflows, partner pricing, and client self-service tools. - [Finance Teams](https://guroo.academy/built-for/finance-teams): Real-time control over revenue, pre-payments, invoicing, and financial reporting. - [Learning Professionals](https://guroo.academy/built-for/learning-professionals): Cohort delivery with diagnostics, assessments, automated communications, and impact reporting. - [Operations & Delivery Teams](https://guroo.academy/built-for/operations-and-delivery): Program scheduling, automated enrolments, client communications, and delivery reporting. - [Learner Support Teams](https://guroo.academy/built-for/learner-support): Real-time learner visibility, proactive support triggers, and centralised enquiry management. ## Comparisons - [Moodle Alternatives](https://guroo.academy/comparisons/moodle-alternatives): Guroo Academy vs Moodle, Canvas, Docebo, TalentLMS, and LearnWorlds. - [Canvas Alternatives](https://guroo.academy/comparisons/canvas-alternatives): Guroo Academy vs Canvas, with FAQ covering implementation, migration, and cost. - [LearnWorlds Alternatives](https://guroo.academy/comparisons/learnworlds-alternatives): Guroo Academy vs LearnWorlds, Thinkific, Docebo, TalentLMS, and Teachable. - [Thinkific Alternatives](https://guroo.academy/comparisons/thinkific-alternatives): Guroo Academy vs Thinkific, LearnWorlds, Teachable, TalentLMS, and Kajabi. - [Arlo Alternatives](https://guroo.academy/comparisons/arlo-alternatives): Guroo Academy vs Arlo, with FAQ covering business management, cohort delivery, and enterprise partnerships. ## Case Studies - [Woodside Energy](https://guroo.academy/case-studies/woodside-energy): Whole-of-organisation leadership transformation engaging 5,000+ staff with 70% capability uplift, delivered with AGSM. - [AGSM — Australian Graduate School of Management](https://guroo.academy/case-studies/agsm): 60,000+ enrolments across 360+ enterprise programs for UNSW's executive education division. - [Monash University](https://guroo.academy/case-studies/monash): 7,000+ enrolments across 250+ courses spanning internal staff programs, open enrolment, and B2B clients. - [AusIMM](https://guroo.academy/case-studies/ausimm): 5,000+ enrolments across 30+ courses and 180+ cohorts for the global resources sector. - [SCA NSW — Strata Community Association](https://guroo.academy/case-studies/sca-nsw): 105,500 enrolments and 38,700 digital credentials issued for CPD delivery at scale. ## Resources - [Resources Hub](https://guroo.academy/resources): Guides, webinars, tutorials, and support documentation for training providers. - [Business Playbook](https://guroo.academy/business-playbook): Practical guides and frameworks for professional training providers. - [Designing High Value Courses that Sell](https://guroo.academy/business-playbook/designing-high-value-courses): Market analysis, value proposition, pricing, and go-to-market for professional courses. - [Assessment Design for Professional Development](https://guroo.academy/assessment-design-for-professional-development): Assessment strategy, progressive assessment design, and AI-integrated evaluation. - [Build a B2B Partner Program](https://guroo.academy/build-a-b2b-partner-program): How to build sustainable enterprise partnerships and recurring revenue. - [Manager-Led Coaching](https://guroo.academy/business-playbook/manager-led-coaching): Bridging the gap between learning events and workplace behaviour change. - [Enhancing Your In-Person Courses](https://guroo.academy/business-playbook/enhancing-your-in-person-courses): Pre-work, classroom optimisation, and post-course follow-up strategies. - [Pricing Plans and Purchase Terms](https://guroo.academy/business-playbook/pricing-plans-and-purchase-terms): Seven pricing plans for cohort-based programs and the purchase terms behind them. - [Academy Essentials](https://guroo.academy/academy-essentials): Video tutorial playlists for Guroo Academy users covering platform setup, program delivery, assessments, and eLearning authoring. - [Blog](https://guroo.academy/blog): Insights on short course trends, training business strategy, learner engagement, and best practices. ## Support - [Self-Service Resources](https://guroo.academy/support/self-service-resources): Knowledge base, onboarding tutorials, and technical support documentation. - [Collaborate with Guroo](https://guroo.academy/support/collaborate-with-guroo): Guided builds, course rebuilds, migrations, and done-with-you implementation support. - [Professional Services](https://guroo.academy/support/professional-services): Done-for-you instructional design, course development, multimedia production, and platform management. - [Knowledge Base](https://help.guroo.academy): Step-by-step documentation for every feature of Guroo Academy. ## Company - [About Guroo Academy](https://guroo.academy/about-us): Company overview, team, and founding story. Built by Guroo Learning Pty Ltd, Sydney, Australia. - [Contact Us](https://guroo.academy/contact-us): Get in touch with the team. Offices in Sydney (121 Castlereagh Street) and Melbourne (3 Albert Coates Lane). - [Leave Feedback](https://guroo.academy/leave-feedback): Share feedback with the Guroo Academy team. ## Legal - [Privacy Policy](https://guroo.academy/privacy-policy): How personal information is collected, used, stored, and disclosed under the Australian Privacy Principles and Privacy Act 1988. - [Collection Statement](https://guroo.academy/collection-statement): Details on how personal information is collected and used by Guroo Learning Pty Ltd. - [GDPR Privacy Notice](https://guroo.academy/gdpr-privacy-notice): Supplementary privacy notice for individuals in the European Economic Area. - [Terms of Service](https://guroo.academy/terms-of-service): Terms and conditions for using Guroo Academy and Guroo Pro. - [Master Services Agreement](https://guroo.academy/master-services-agreement): Agreement governing all services provided by Guroo Learning Pty Ltd. - [Service Level Agreement](https://guroo.academy/service-level-agreement): Support response times, severity classifications, and platform support terms.