Short Courses

A free, one-page tool that takes you from market to impact, people, and learning experience, and only then to content. Here’s how to use each section of the canvas.

Corporate clients want targeted, flexible training – and microcredentials are one of the most effective ways to deliver it. This guide covers what they are, why demand is growing, and how to get started.

Time is the biggest barrier to professional development for most adult learners. This guide covers eight practical design strategies for building short courses that work with professionals' real schedules – not the schedules we wish they had.

Corporate clients offer larger transactions, longer relationships, and greater revenue potential than individual learners – but B2B marketing works very differently from B2C. This guide covers how to reach corporate decision-makers, reposition your value proposition, and build the relationships that generate ongoing business.

Social proof is one of the most effective marketing tools available to training providers – but most collect and display it poorly. This guide covers how to gather specific, compelling testimonials and case studies, where to display them, and how to build a process that generates social proof consistently.

Most course improvements are based on intuition – but A/B testing gives you objective data about what actually works. This guide covers how to apply A/B testing to both your course design and your marketing, including practical approaches for working with smaller cohort sizes.